How To Manage An Email Campaign

Introduction

To mange an email campaign effectively, one need to familarize himself with some basic requirements of a number of different fields like copy writing, graphics design, programming, statistical analysis and database management. The Email campaign gathers and analyze statistical information about your email campaigns and messages through a variety of reports both at the cross-campaign level and from within a specific campaign.

Step 1

Before sending a campaign email, one need to have gather some basic information like names and email of prospective subscribers you want to send messages to. When you send an email campaign or a newsletter, you can choose which recipient list to apply to the campaign; the email addresses of the recipient list you select are the individuals who will receive your email communication.

Step 2

In order to send a campaign email effectively, you must first establish a recipients list with subscribers, this will enable you to send messages or newsletter to prospective subscribers. You are essentially labeling a group of subscribers when one create a recipient list so as to communicate with them more effectively.

Step 3

To manage the list of your recipients and subscribers, you must first of all create them into groups. You may choose to select some particular subscribers to receive your monthly newsletter, while you may also choose some to notify them about any new update on your product or services. You can also create a list for some good customers who you want to give bonuses to at the end of every month. With this grouping, you can be sure of the kind of messages each list receive.

Step 4

For effective management of your campaign email and to also increase your profit base, one needs to increase the contacts on the recipient list. The question most asked by individuals and business owners is how do I go about this? This is a very simple but technical task that involves a lot of patience. One of the most effective ways is to add a subscription form on your website to enable visitors subscribe online.

Step 5

When someone visits your website, there is every tendency that, the visitor will like to subscribe for future updates. When new subscribers signs up to receive a newsletter or updates online, they are always prompted to verify their subscription before proceeding. Their email address is verified when they click a verification link in the auto-reply confirmation email message that is sent by the system into their personal email account. This process is to confirm that they are the real owner of the email address.

Tips

You can also manually add customers to your subscription list by entering their information into the quick subscribe form in the list area of you campaign email management account. After this process, you need to collect all necessary information into a clean and simple format for the use of your campaign email management.

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