Benefits Of Carrying Plus Clothing Sizes in Your Store

Introduction

Plus size is a phrase that is not easy to define. It refers to clothing that starts at a size 14W. The ‘W’ refers to women as plus sizes, in clothing terms. It is also known as ‘women’s sizes’.
Plus clothing sizes are usually not sold with the straight sized clothing. Generally, stores and brands either sell one or the other. Very few brands make some of the exact same items available in both straight and plus clothing sizes. They are usually found on different floors of the department stores or in different sections on the same floor. A plus size store uses size 16 upwards in their models and grades their proportions. The bust-waist-hip ratio of a 4 and a size 16 are not going to be the same because when people get larger, their bodies expand more at one point like the bust or at the hips, than at all the three points.

Step 1

U.S. standard sizes were developed in the nineteen fifties. A size 16 on the US standard chart is perhaps smaller than a size 16 that you will find in the Asian markets. No one is really following the standard anymore. It was a guidance system but the individual measurements were left to the designers. This is the reason why a size 14 will fit you in one store but you will have to try a size 16 in another store to fit in.

Traditionally, plus clothing sizes had a much looser silhouette than the straight sized clothes and were less form fitting. Plus clothing sizes are evolving and many brands are becoming a little stylish and body conscious. Most of the mass merchandise plus clothing sizes are bit on the loose side.

Features

When people go out shopping in any season, they are bound to look for plus clothing sizes of 14W and upwards. The demand for such clothing is rising every single year. The stores are now being forced to look for options of storing plus clothing sizes by offering the merchandise physically in their stores and through online catalogs. There are many advantages of shopping in plus size clothing stores. It will allow you to decide before making the purchase if you are happy with the clothes. There are many stores that sell clothes exclusively in plus sizes. Selling plus clothing sizes in your store will improve your chances for making higher profits.

Selling designer plus clothing sizes is a great way of promoting and expanding your business. Tops, dresses, blazers and skirts do well in the plus sizes section but the pants tend not to sell as most of the people prefer to get their odd sizes tailored.

 

Tips

It used to be quite difficult to find plus clothing sizes, particularly for women. Even if they were available, fabrics were plain and the styles were dull and boring. Now, the trend is changing. Many frontline designers have started creating plus sized clothing and many departmental stores have realised the importance of opening up special sections distinctively for women’s plus clothing sizes.

Plus sized clothing has now turned into a multi-billion dollar industry. To move such lines faster, stores are even offering promotions with sales of ‘buy one and get one free’ kind. Basic departmental stores are offering these kinds of discounted plus clothing sizes almost every day.

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