Introduction
The Champions league refers to the annual international club football competition organized by the UEFA since 1955. The champions league football is usually organized for top football clubs in Europe as one of the most prestigious tournaments in the world. Finals for the Champions league football are usually the most watched sporting event worldwide with viewers in the excess of about 178 million.
Details
The champions league football was initially referred to as European champions clubs prior to 1992. Usually the competition was a knock out game which was only open to champions clubs from each of the participating countries. As the tournament expanded the round-robin group phase was introduced. There are more teams today involved in the champions league football as Europe’s strongest teams now providing for up to 4 teams in each competition. The UEFA champions league football is not to be confused with the UEFA Europa league which is also referred to as UEFA cup. Just like for FIFA world cup the UEFA champions league football has several sponsors, these are usually multinationals unlike having one single sponsor. A maximum of 8 multinationals are allowed to act as sponsors of the events with each of the companies allocated four advertising boards around the perimeter of the pitch. A logo placement at pre-and post-match interview as well as several tickets are privileges that sponsors get to enjoy. Champions league football sponsors are also offered priority on television during matches ensuring maximum exposure.
More Information
The placement and size of advertising boards have come under criticisms as some feel that they are too large as compared to those in other leagues such as the premier league. At some tournaments the front seats can not be used as their views are completely blocked by the extreme size of the boards, hence some fans holding tickets are denied their preferred seating area guaranteed by the tickets. In other champions league football stadia the flat area in front of the front rows used by wheelchairs and other disabled people is taken up by the billboards thus reducing the seating area for the disabled.
The following are some of the Champions league football sponsors:
Ford Heineken: This is one of the main champions league football sponsor except in countries where alcohol sponsorship is denied. In Spain the Heineken board is replaced by an "enjoy responsibly” ad board while in Russia the board is replaced by a No to Racism ad board.
- Sony Ericson
- MasterCard
- Sony Europe
- Sony Computer Entertainment Europe where "Playstation’’ is the advertised brand.
The logo used by the champions league football has been in use since 1992 and is always unveiled before every match begins. Though it was formed in 1955 the champions league as it is today was reconstituted in 1999 with about 32 teams. Real Madrid is one of the most successful clubs holding about 9 unquestioned titles so far. The champions league football has a list of willing broadcasters who eagerly air the matches. Apart from having diehard followers all over the world the champions league football is known for being the most reputable tournaments involving clubs within the European region.
