Introduction
Football is definitely not just a sport anymore. Rather it’s an industry now. Similarly football stars are not just players they are icons or more specifically fashion icons. In this industry we have players like David Beckham, Christiano Ronaldo, Daid Vila, figo, Frank Lampart, Forlan and many more who aren’t just players, but are fashion icons as well. There is literally a specific type of football fashion industry which is devoted to the brands and designs of sportswear worn by the players of any team.
History
Football has always been a really popular game but it was during the 60s and 70s when football fashion actually emerged. As the UEFA champion’s league stated to grow and gather a huge fan following, the sport became a kind of an industry. Sportswear, and that too expensive and stylish one, became an important component of the industry. It actually began when in the 70s the Liverpool team wore really stylish clothes the likes of which were never seen before. The football fashion industry in a way took a toll from here. Various brands and designer companies started to emerge with each competing with the other to produce the best sportswear which included the sport jerseys, shoes, wrist and head bands and even socks. Today we have a lot of different sportswear companies which come up with the most fashionable designs of sportswear for different teams. These companies using famous football stars then promote their designs through intense and expensive marketing.
Features
As said in today’s world there are many companies which invest on famous teams by designing their sportswear and using players as promotion tool. Currently Nike is the leading company of producing sportswear. It sponsors many famous football teams. Then we have other very famous companies in the world of football fashion industry such as addidas, puma, Slazenger and timberland. Just like any other fashion industry, the football fashion industry too changes as the time goes by. Within the last four to five decades, starting from the 60’s, fashion in football has gone through various transformations. To extremely small shorts to the baggy ones of the 90s and the current normal fitting style; the designs and cuts of jerseys have also changed with the passage of time. Even the look of players has changed. The football fashion is quite related to the fashion that takes place in the current era. In the 70s for example, long hair and small shorts were in, so the football players has a similar fashion to follow. Today, it’s not just the team that is highlighted today. Using famous players as tools the fashion industry of football promote their items through million dollar marketing plans.
Tips and comments
From shoes to jerseys to bands the football fashion industry focuses on a lot. A single football player from any team is clad in million dollars worth sportswear, literally. Another way this industry earns money is through selling jerseys, shoes, key chains etc of famous teams to their fans. Millions of fans from all over the world are ready to pay a million grand just get a hold of the t-shirt of their favorite player.
