Introduction
Advertising to get customers to your product or services is essential to succeed in business. Whether you have an online business or if you have a retail shop it is important to get customers, the best way to reach to them is advertisement. But selecting the mode in which to advertise is a problem as ads on TV, radio and billboards are expensive compared to google.com adwords. If you are having an online business, this will be the best option for you as there are thousands of customers logging into Google every day and if they find your advertisement interesting, they may click, reach your website and can even be turned into potential buyers. If you are going on a campaign with google.com adwords, your ad will be up 24 hours and this will benefit you. Opting for pay per click method of advertising will be more helpful than others.
History
The work to starting advertising on google started in late 1999. The first form of ad appeared on Google in January 2000 and the initial ones were text ads instead of the banner ads that prevailed in the market and they were not on the basis of pay per click, on bidding or self service. The google.com adwords was brought out in October 2001 and they still did not have the option of pay per click. But in 2002 google.com adwords came out in a new version having pay per click option.
Features
The main feature of google.com adwords is that it can bring a lot of exposure to your products and service. In a day millions of searches are done in Google and the google.com adwords is the best option to get them across through potential customers. Another positive feature of having google.com adwords is that you will get a higher page ranking and this in turn will provide you quality traffic. In this form of advertising you can bring out a creative ad using key words and also have the option of selecting the geographical area in which you want these ads up. Another important feature of this form of advertising is that it can reach the customers even without owning a website. For any advertiser it is very important to understand if their particular advertisement is working. For this you have the split testing ads option which means you can create two sets of ads and put it up to check which one is working better and you can pull out the one that is not working.
Tips and comments
Before venturing into google.com adwords you should first understand how to make an attractive ad campaign that will capture the attention of the visitor at one glance and compel them to click on the ad and know about your product or service. So the first thing is that the key words should be catchy and should grab the attention. The visuals used alongside the ad should be appealing to the visitors. What you should understand is that if the first look fails there will be no clicks and people will not even know about your products.
