Introduction
People and particularly women like to go out shopping and try out the nice dresses they see. The pleasure of being in a nice dress may be shortened by the fact that the retail fitting closets in many of the shopping malls are in poor condition and are neglected. There are many things that can go wrong with this small but important part of the business. It can be the difference between making a sale and loosing it.
History
The retail fitting room should make the customer feel comfortable just like it would feel in the front of their dressing mirror back home. The door of the room should close properly so that no other customer will come in and interrupt. This means there should be more than one room so that more customers can be served at the same time. The lighting in the dressing room should enhance the appearance of the shopper in the clothes they are trying on.
Most retailers are refurbishing the retail fitting rooms in an attempt to coax the shoppers to make a purchase. In the past this room has not been given as much attention as it deserves but now retailers are realizing how critical it is to business amid increasing competition. Every retailer should note that a high percentage of customers who try on the new clothes often convert. This shows how important the room is for the business.
Features
Since most of the shoppers will spend a substantial amount of time in the retail fitting room, all care and effort should be made to ensure that they are comfortable while they are in there. Investing in making the customer feel appreciated while in the room may be just what you need in order to make that sale. The customer should feel as if they are in their home while trying in the clothes.
There are many attempts that are made by the retailers in the retail fitting refurbishment. A survey of the rooms will show that some retailers are fitting chandeliers in the rooms to light their luxurious closets. There are back-lit mirrors that are aimed at flattering the customer instead of frightening them away. A customer who spends more time in the room will most likely make a purchase unlike one who does not.
Most of the changes that are being made to the retail fitting room are being done in the stores that sell women’s clothing. This does not mean that the men are ignored but the emphasis is on the women because most of the men will buy the clothes without trying them on. A woman is however different as she will buy something that she is sure she will look great in.
Tips and comments
It is common for some women to invite their friends to help them in their shopping. They will ask such friends to join them in the retail fitting room. This means that the rooms should be large enough to accommodate more than one person. This is already being done in some of shopping outlets.
