Introduction
More and more people are suddenly becoming attracted to being part of the fashion business. If you are equipped with the right amount of skills, talent and marketing strategies, you might even be one of the top designers or fashion merchants of this generation. However, you have to compete with other clothing brand designers to get to the top. It may seem like a rags to riches kind of profession, but the fashion business is something that also needs to be taken seriously. So if you think that you are the next top name in fashion trends and you want to start your own clothing brand, here are some things that you need to bear in mind.
Step 1
In starting your own clothing brand, you should first think of your starting capital in the business. Your budget should be enough to cater your expenses for the clothing items that you will be releasing for your launch. Your product launch should also be taken care of: you should host a preview party, an exclusive fashion show and Internet/social media marketing to make your clothing brand known to the general public.
Step 2
It is also important for you to know a lot of important people from the fashion business that could help you get to the top of the ladder. Before your actual product launching, make sure that you have networked yourself to VIPs from the fashion business along with some popular people from the multimedia sector. Also make sure to invite them to your exclusive preview party.
Step 3
Product recall is also important in setting up your clothing brand. So in choosing your own brand name, make sure to select something that is catchy enough for people to remember it. Make a Facebook page of your clothing brand and upload pictures and snippets of your products so that people will have a background of what you're trying to sell. Hire a social media manager to make things easier.
Step 4
Know the target market of your clothing brand. Make sure that your clothing brand is able to reach out to them even before you start selling stuff to regular clients. Set up a pre-order section in your website or Facebook page and promote it everywhere.
Step 5
You can be an independent clothing brand but remember that it will be a lot harder for you to be part of the mainstream fashion business. So if you want instant success and be more effective in terms of product recall and profit, you can tap boutiques, retailers and big box stores and see if they're available for collaborations and if they could carry your clothing brand along with their own line of clothing. Revenue share will be divided among both parties but it will be a win-win situation. Make sure to set up your lookbook and comprehensive business plan.
Tips and Comments
Your clothing brand should be a reflection of who you are, your vision for the fashion industry and your target market. You have to stand out among your clothing brand competitors, so your fashion pieces need to be unique.
