What You Need To Know About E Mail Marketing

Introduction

E-mail marketing is sending a commercial message to a group of people using electronic mail called e mail. In the simplest sense, every email sent to a potential or current customer is considered as email marketing. These marketing emails usually involves using email to send ads, request business, or donations or solicit sales and any email communication that is meant to build loyalty, trust or brand awareness. E-mail marketing can be done to either a previous list of customers or current customer database.

History

The term email marketing is usually used in terms of sending e-mail messages for enhancing the relationship with a provider with its current or previous customers, to encourage or increase customer loyalty and repeat business. It also refers to sending e-mail messages for making new customers or convincing current customers to purchase something immediately and adding advertisements in email messages sent by other companies to their customers are few reasons why we use email marketing.

Features

There are basically four email marketing types. The first type is emailed newsletters; these are those emails which are sent directly out regularly to a list of subscribers, customers. The primary behind email newsletters is the purpose to build upon the relationship of the company with their customers. Second type is Transactional emails; these are those emails which are usually triggered, and these are based upon a customer’s action against a company. The primary reason behind transactional email is to convey information regarding the action that triggered it. Transactional emails are very common among many vendors, which give many companies the ability to include promotional messages within the body of transactional emails. Specialized transactional email marketing services are also offered by many software vendors now days, which include providing targeted and personalized transactional email messages and running specific marketing campaigns. Third type is the direct email which involves sending an email only for communication and promotional message. Companies usually select customers from a list of customers or prospect email addresses to send direct promotional messages. Fourth type is a comparison to traditional messages are those emails which are both advantages and disadvantages to using email marketing in comparison to traditional advertising mail.

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