Introduction
Everybody is already hooked with the products of high technology. It’s like people are already plugged in the moment they wake up and then they get lost in the internet cloud. Well, this has become an advantage to the businesses because somehow, they found an easy way to communicate and connect to their target customers, hence, the birth of e-Marketing. If you’re a beginner in the business world, you should know how to get on the latest trend in e-Marketing. How do you master it? Here are some steps that you could do.
Step 1
Step 1. Do situational analysis
In e-Marketing, you should do analysis on all aspects that would affect your business. It would always depend on the business that you’re going to venture into. Once you’ve identified the type of business that you are going to do and to what industry it belongs to, you must understand how it works and what its situation is in the present market. You should then identify the players who are also involved in the same business as yours. Identify which of them are your direct and indirect competitors. Investigate on how they operate, how they position their products, how they do their marketing strategies, and identify if they also adapt e-Marketing. Then, identify your target market, analyze their behaviour, identify what they usually like, and identify where they usually go.
Step 2
Step 2. Know how to position your product
The very basic need in e-Marketing is product positioning. What is your product? What does it do? What is its main feature? How different is it from other products? You wouldn’t be able to do an effective e-Marketing without properly assessing how you’re going to position your product in the market. You could start by listing down the qualities of our product, its advantages and disadvantages and how it is different from other products in the market. Then, with the target market that you have already identified, think of how it would appeal to them.
Step 3
Step 3. Do S.W.O.T. analysis
The S.W.O.T. analysis is very crucial in e-Marketing. It would allow you to have an idea how you would use e-Marketing in your business. The S in swot stands for strengths. Identify the strengths of your business. What are the strong qualities of your business? What is unique about your business? The W stands for weaknesses. You should be able to identify the weaknesses of your business for you to know how to improve it or how to work your way around it. What are the limitations of your business? What are the disadvantages of your business? The O is for opportunities. You should list down all the opportunities that may affect the improvement and performance of your business. Then, lastly, T is for threats. Identify all the threats that would cause problems for your business.
Step 4
Step 4. Develop Marketing Strategies
Developing marketing strategies would also mean what e-Marketing strategies you are going to do. By this time you may have already studied your target market and you already know how to position your product. Identify what advertisements you are going to use and how you would reach your customer. Would you send your promotions through emails or text messages? Would you post advertisements on popular websites?
Step 5
Step 5. Plan your budget and implementation
Identify how much you would need for your marketing strategy. This would help you in tracking your expenses and determining if you are able to afford it. Then, you should set a date on when you’re going to implement your marketing strategy.
