Introduction
Advertising mail is the advertisement done through sending mails of the particular product to people. This is also called direct mail since it is received and viewed directly by the targeted customers and audience leaving a direct impact on the people. It comes under a major source of advertisement with a lot of advantages associated with it since the format can be edited according to the minds of that particular customer with the message being very much focused and aligning with the products usefulness and explains it well. It also fits the budget accordingly since it is up to you as to how much messages you want to convey and is very much affordable since it is relatively cheaper than advertisements on tv and newspapers.
History
People used to easily discard the advertising mail as junk mail and throwing it away as spam since they are mailed uninvited some people viewing it as an intrusion to there privacy or just simply taken as a token of annoyance and thus discard it. But today when advertising mail is received people genuinely open there mail and go through it and is not regarded as spam because these mails do actually have a return address on them thus, concluding they are not fake and must have a validity to provide proof of giving there reply address. People due to this show great concern and are very much attentive to the advertisements. Thus advertising mail is gaining much popularity because the organizations regard as there money well spent on a medium very much affordable and viewed with interest by the receivers. Developing a good database is the main thing to do and devising a good customer care relationship to study the targeted customers.
Features
Advertising mail has a lot of advantages since it increases the sales of the products due to its gaining popularity and thus acquiring new customers daily by increasing the mail or by information exchange among the customers loved ones encouraging them to buy and experience the product too, thus producing long term effects. Even if the audience doesn’t get compelled to buy the product, they have become familiar to it and it is present in there minds somewhere, whenever and wherever they come across with the product. Lastly, to catch the attention of the receiver, colorful and bright advertisement should be used with the presence of fee coupons and discounts present urging them to at least try the product.
Tips and comments
Advertising mail builds a good repo with the customers putting in the information directly in there heads. It is always useful to use plastic or see-though bags so that the viewer can see its contents with the coupons and attractive offers included so that he doesn’t disregard it. A more personal and handwritten font of style should be chosen to develop a feeling of familiarity with the receiver. Try to include as much free coupons, gifts, vouchers to instantly grab the attention putting the offers in parts with every mail so that he goes through all the adverts.
